?Read the extract below about advertising.
?For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.
Is More Advertising Needed
The effectiveness of advertising is a hugely controversial area. Conventional wisdom in the industry is that sales may well increase for a Certain period even after the advertising of a product ends. But (31) comes a point when sales start to decline and it then becomes extremely expensive to rebuild the brand. This supports the idea of continuous advertising. But some people in the industry believe the conventional wisdom is (32) longer true. When America's big TV networks reached prime-time audiences of 90% of households, they were a powerful way to build a brand. (33) that those audiences might be as low as one-third of households, other ways of promoting a brand have (34) more competitive. Moreover, many clients never really embraced continuous advertising: when times get tough, just as they (35) after 2000, one of the first things many companies cut is their ad budget.
Robert Shaw, a visiting professor at the Cranfield School of Management in Britain, runs a forum in (36) a number of big companies try to monitor the "marketing payback" from advertising. The return from traditional media was, he says, "never terribly good". Generally nearly half of ads provide a return (37) their investment. And there can be various reasons why ads influence sales, other (38) their direct effect on consumers. (39) instance, if a producer announces a multi-million dollar ad-campaign, then retailers are often persuaded to increase, deliveries. This can result (40) a "distribution effect" that leads to additional sales.
(31)
第1题
Questions
·Read the extract below about Science.fiction Movie.
·In most of the lines(34-45),there is one extra word.It is either grammatically incorrect or does not fit in with the meaning of the text.Some lines,however,are correct.
·If a line js correct.write CORRECT on your Answer Sheet.
·If there is an extra Word in the line.write the extra word in CAPITAL LETTERS 0n your Answer Sheet.
·The exercise begins with two examples(0 and 00).
34题改错__________ 查看材料
第2题
A.abstract
B.extract
C.exact
D.contract
第3题
The extract below comes from an article which appeared in a magazine called Society Today. You read the extract and have strong feelings about its contents, and decide to write an article, in which you respond to the points made and express your own views.
Popular Culture—which includes the media, sport and the fashion industry—places great emphasis on the importance of image and appearance. This influence is producing a generation of
people who are superficial (肤浅的) and self-centered.
You should write the article in no fewer than 120 words. Now write your letter on the answer sheet.
第4题
第5题
Popular Culture—which includes the media, sport and the fashion industry—places great emphasis on the importance of image and appearance. This influence is producing a generation of
people who are superficial (肤浅的) and self-centered.
You should write the article in no fewer than 120 words. Now write your letter on the answer sheet.
第6题
第7题
? Read the extract below about customs procedure.
? Choose the correct word to fill each gap, from A, B, or C on the opposite page.
? For each question 29-40, mark one letter (A, B or C) on your Answer Sheet.
Customs Procedure
All goods to be imported whether or not subject (29) import duties must be declared to the Customs in (30) on prescribed forms (Customs Form. No. 1). All declaration (31) indicate a full and true account (32) the number and description of packages, as well as the description, value, weight and measure of quantity of (33) such goods. The goods shall be examined by proper customs officers as and (34) necessary.
All goods imported (35) Malaysia shall, (36) first arrival of landing, be deposited by the importer (37) his agent in a customs or licensed warehouse or in a warehouse approved (38) the Director General of Customs.
Goods deposited in a Customs warehouse are required to be declared (39) the stipulated period.
The question of whether or not these goods are dutiable is decided by the Director General of Customs based (40) Section 22 of the Customs Act, 1967.
(29)
A.to
B.at
C.with
第8题
第9题
INITIALIZE the Program
READ the first text record
DO WHILE there are more words in the text record
DO WHILE there are more words in the text record
EXTRACT the next text word
SEARCH the word-table for the extracted word
IF the extracted word is found
INCREMENT the word's occurrence count
ELSE
INSERT the extracted word into the table
ENDIF
INCREMENT the words-processed count
END DO at the end of the text record
READ the next text record
END DO when all text records have heen read
PRINT the table and summary information
TERMINATE the program
第10题
You must answer this question.
1. Some British people are coming to your area and you have been asked to help organise the group's visit.
Read the extract from a letter you have received from Mrs Davidson, the leader of the group, and the notes you have made. Then write a letter to Mrs Davidson, using all your notes.
Write a letter of between 120 and 180 words in an appropriate style. Do not write any postal addresses.
第11题
Stephen Hawking has stated that … Read this extract to find the correct answer. World-renowned astrophysicist Stephen Hawking believes that once spaceships can exceed the speed of light, humans could feasibly travel millions of years into the future in order to repopulate earth in the event of a forthcoming apocalypse. This is because as the spaceships accelerate into the future, time would slow down around them (Hawking concedes that bygone eras are off limits – this would violate the fundamental rule that cause comes before effect).
A、Human time travel is theoretically possible, but is unlikely to ever actually occur.
B、Human time travel might be possible, but only moving backward in time.
C、Human time travel might be possible, but only moving forward in time.
D、All time travel is impossible.
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