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[主观题]

?Read the extract below about advertising.?For each question 31-40, write one word in CAPI

?Read the extract below about advertising.

?For each question 31-40, write one word in CAPITAL LETTERS on your Answer Sheet.

Is More Advertising Needed

The effectiveness of advertising is a hugely controversial area. Conventional wisdom in the industry is that sales may well increase for a Certain period even after the advertising of a product ends. But (31) comes a point when sales start to decline and it then becomes extremely expensive to rebuild the brand. This supports the idea of continuous advertising. But some people in the industry believe the conventional wisdom is (32) longer true. When America's big TV networks reached prime-time audiences of 90% of households, they were a powerful way to build a brand. (33) that those audiences might be as low as one-third of households, other ways of promoting a brand have (34) more competitive. Moreover, many clients never really embraced continuous advertising: when times get tough, just as they (35) after 2000, one of the first things many companies cut is their ad budget.

Robert Shaw, a visiting professor at the Cranfield School of Management in Britain, runs a forum in (36) a number of big companies try to monitor the "marketing payback" from advertising. The return from traditional media was, he says, "never terribly good". Generally nearly half of ads provide a return (37) their investment. And there can be various reasons why ads influence sales, other (38) their direct effect on consumers. (39) instance, if a producer announces a multi-million dollar ad-campaign, then retailers are often persuaded to increase, deliveries. This can result (40) a "distribution effect" that leads to additional sales.

(31)

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更多“?Read the extract below about advertising.?For each question 31-40, write one word in CAPI”相关的问题

第1题

Questions·Read the extract below about Science.fiction Movie. ·In most of the lines(34-4

Questions

·Read the extract below about Science.fiction Movie.

·In most of the lines(34-45),there is one extra word.It is either grammatically incorrect or does not fit in with the meaning of the text.Some lines,however,are correct.

·If a line js correct.write CORRECT on your Answer Sheet.

·If there is an extra Word in the line.write the extra word in CAPITAL LETTERS 0n your Answer Sheet.

·The exercise begins with two examples(0 and 00).

34题改错__________ 查看材料

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第2题

There are many books that we all have to read, either to pass examinations or to acquire information, from which it is impossible to ______ enjoyment.

A.abstract

B.extract

C.exact

D.contract

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第3题

The extract below comes from an article which appe...

The extract below comes from an article which appeared in a magazine called Society Today. You read the extract and have strong feelings about its contents, and decide to write an article, in which you respond to the points made and express your own views.

Popular Culture—which includes the media, sport and the fashion industry—places great emphasis on the importance of image and appearance. This influence is producing a generation of

people who are superficial (肤浅的) and self-centered.

You should write the article in no fewer than 120 words. Now write your letter on the answer sheet.

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第4题

Read the letter extract below. Choose a word from “advise, apologize, persuade” to describ
e the purpose of the writer. Dear Anne, I know going to a fast food chain is the last thing you want to do, especially now that you’ve lost all that weight. But it’s little Jack’s birthday and he really wants to go there. He’d love to see you, I know, and they do have some pretty nice salads. Yours, Serlina The purpose of this letter is to ____.

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第5题

The extract below comes from an article which appeared in a magazine called Society Today.
You read the extract and have strong feelings about its contents, and decide to write an article, in which you respond to the points made and express your own views.

Popular Culture—which includes the media, sport and the fashion industry—places great emphasis on the importance of image and appearance. This influence is producing a generation of

people who are superficial (肤浅的) and self-centered.

You should write the article in no fewer than 120 words. Now write your letter on the answer sheet.

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第6题

Read the letter extract below. Choose a word from “advise, apologize, persuade” to describ
e the purpose of the writer. Dear Lily, When I started trying to lose weight, I wanted results too quickly. You get impressive results with crash diets in the first week or two, but believe me, it’ll all go back on. Slow and steady is the best way to take it off and make sure it stays off. Yours, Sally The purpose of this letter is to ____.

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第7题

?Read the extract below about customs procedure.?Choose the correct word to fill each gap,

? Read the extract below about customs procedure.

? Choose the correct word to fill each gap, from A, B, or C on the opposite page.

? For each question 29-40, mark one letter (A, B or C) on your Answer Sheet.

Customs Procedure

All goods to be imported whether or not subject (29) import duties must be declared to the Customs in (30) on prescribed forms (Customs Form. No. 1). All declaration (31) indicate a full and true account (32) the number and description of packages, as well as the description, value, weight and measure of quantity of (33) such goods. The goods shall be examined by proper customs officers as and (34) necessary.

All goods imported (35) Malaysia shall, (36) first arrival of landing, be deposited by the importer (37) his agent in a customs or licensed warehouse or in a warehouse approved (38) the Director General of Customs.

Goods deposited in a Customs warehouse are required to be declared (39) the stipulated period.

The question of whether or not these goods are dutiable is decided by the Director General of Customs based (40) Section 22 of the Customs Act, 1967.

(29)

A.to

B.at

C.with

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第8题

Read the letter extract below. Choose a word from “advise, apologize, persuade” to describ
e the purpose of the writer. Dear Frank, No-one knows as much as I do how hard you’ve worked to get that restaurant up and running, so the thought that I might have put it in jeopardy fills me with horror. It was a moment of stupidity, that I don’t intend to repeat, though if you choose not to trust me again, I would entirely understand. Best, Mark The purpose of this letter is to ____.

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第9题

下面给出的伪码中有一个错误。请仔细阅读这段伪码,说明该伪码的语法特点,找出并改正伪码中的错
误。字频统计程序的伪码如下:

INITIALIZE the Program

READ the first text record

DO WHILE there are more words in the text record

DO WHILE there are more words in the text record

EXTRACT the next text word

SEARCH the word-table for the extracted word

IF the extracted word is found

INCREMENT the word's occurrence count

ELSE

INSERT the extracted word into the table

ENDIF

INCREMENT the words-processed count

END DO at the end of the text record

READ the next text record

END DO when all text records have heen read

PRINT the table and summary information

TERMINATE the program

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第10题

You must answer this question.1. Some British people are coming to your area and you have

You must answer this question.

1. Some British people are coming to your area and you have been asked to help organise the group's visit.

Read the extract from a letter you have received from Mrs Davidson, the leader of the group, and the notes you have made. Then write a letter to Mrs Davidson, using all your notes.

Write a letter of between 120 and 180 words in an appropriate style. Do not write any postal addresses.

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第11题

Stephen Hawking has stated that … Read this extrac...

Stephen Hawking has stated that … Read this extract to find the correct answer. World-renowned astrophysicist Stephen Hawking believes that once spaceships can exceed the speed of light, humans could feasibly travel millions of years into the future in order to repopulate earth in the event of a forthcoming apocalypse. This is because as the spaceships accelerate into the future, time would slow down around them (Hawking concedes that bygone eras are off limits – this would violate the fundamental rule that cause comes before effect).

A、Human time travel is theoretically possible, but is unlikely to ever actually occur.

B、Human time travel might be possible, but only moving backward in time.

C、Human time travel might be possible, but only moving forward in time.

D、All time travel is impossible.

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