?Which tip (A, B, C , D or E ) does each statement 1-8 refer to?
?For each statement 1-8, mark one letter (A, B, C , D or E ) on your Answer Sheet.
?You will need to use some of these letters more than once.
A
About Marketing
Our theory going into 2002 was that most companies would hold their breath and wait for the economy to move before investing in marketing. And cutting back marketing dollars did turn out to be the wave that most companies were riding. But, it is just a knee jerk reaction to a down turn. Those that continued to market through this year are in better shape going into 2003 than when they staged in 2002, Marketing is not for just the best of times, it's crucial in the worst of times.
B
About the Customer
Aside from wondering where you're going to get new customers, we all learned that it should really be about retaining your existing customers. Guess what? That's where the lion's share of your business is coming from anyway. Too bad many companies cut back on customer service. Some companies chased away their existing customers in droves in the interest of saving money. It doesn't make sense.
C
About Relationships
Many assumed price was the major issue with customers. A customer is surely going to talk about pricing. But you have to move that conversation in a mote productive direction. It's not about pricing. It's about value. If you can demonstrate value you don't have to lead with price, In large part, the value in any customer interaction is the relationship you build with them and how you maintain it. And the hard truth is if you're serious about relationships, you maintain them even when they aren't buying. Why? Because once they have money they will stick with those who stuck with them.
D
Doing More With Less
The days of spending marketing and sales dollars like water are over. That's not a bad thing, really. It means that companies are now going to really think through their decisions and make better ones. It's better for the economy in the long term. And it gives everyone an opportunity to present the best solutions and the best value for business propositions. Doing more with less is actually smarter and will improve the business climate over the long haul, which is really what counts.
E
Pipeline
Every company should be working on near-term, mid-term and long-term opportunities. This is solid selling technique. In a tight economy, it's absolutely imperative. We all knew that 2002 had very little low-hanging fruit to grab. That meant you had to march harder, more creatively and longer to build a solid pipeline. Ideally, you should have a handful of deals just ready to close, a handful of hot prospects, and more than a handful of opportunities that you are moving along. The time to start is always NOW! Going into 2003, what does your pipeline look like?
Something other than money is more important.
第1题
A.1
B.2
C.4
D.8
第2题
t according to the information of lessen One. Choose “True” if you believe it is true or “False” if not.)()
此题为判断题(对,错)。
第3题
A.income statemen
B.statement of owner's equity
C.balance sheet
D.statement of cash flows
第4题
A、The same Higher
B、Lower Higher
C、Lower The same
第5题
According to the passage, Sparacino's study
A.provided strong evidence for Jaffe's statement.
B.showed that attendees tended to excel in high school study.
C.found that interest in reunions was linked with school experience.
D.found evidence for attendees' intense desire for showing off success.
第6题
听力原文:Please file your petitions on or before March 15.
Which of the following statements is true according to the speaker?
A.It will be in orbit on March 15.
B.Fleas are infesting the pets.
C.Yours is a position of great honour.
D.March 15 is the last day to submit a petition.
第7题
A、summarizing the main points of my speech 总结全文
B、ending with a quotation 以引言结尾
C、making a dramatic statemen 语出惊人
D、referring to the introduction 首尾呼应
第8题
A、summarizing the main points of my speech 总结全文
B、ending with a quotation 以引言结尾
C、making a dramatic statemen 语出惊人
D、referring to the introduction 首尾呼应
第9题
A、 Cash flow from operations Higher LowerII. Cash flow from financing Higher LowerIII. Balance sheet liability Higher Lower
B、II only.
C、I and II only.
D、I and III only.
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