"10 Tips for Online Investors" reads:
When You Invest Online, Be Sure To:
1. Receive full disclosure, which prior to opening your account, about 【S1】______
the alternatives for buying and selling securities and how to obtain
account information if you cannot access in the firm's Web site. 【S2】______
2. Understand that most likely when you are not linked directly to the 【S3】______
market, and that the click of your mouse does not instantly execute the trade.
3. Receive information from the firm to substantiate any advertised
claims of concerning the ease and speed of online trading. 【S4】______
4. Receive information from the firm about significant Web site
outages, delays and other interruptions to securities by trading and 【S5】______
account access.
5. Obtain information before trading about entering and canceling
orders (market, limit and stop loss), and the details and risks of
margin accounts (borrowing to buy stocks).
6. Determine whether you are receiving delayed or at real-time stock 【S6】______
quotes and when your account information was last updated.
7. Review the firms privacy and Web site of security policies and 【S7】______
whether your name may be used for mailing lists or other 【S8】______
promotional activities by the firm or any other party.
8. Receive clear information about sales commissions and fees
conditions that apply to any advertised discount on commissions. 【S9】______
9. Know how to, and if necessary, contact a customer
service representative with your concerns and request
prompt attention and with fair consideration. 【S10】______
10, Contact your state or provincial securities and agency to 【S11】______
(1) verify the registration/licensing for status and disciplinary history 【S12】______
of the online brokerage firm, or (2) file a complaint, if appropriate.
【S1】______
第1题
A、To use privacy controls.
B、To read unsolicited advertising e-mail.
C、Don't meet strangers you've met online.
D、To protect the password.
第2题
W: Good morning, Hoda. Nice to be here!
M: Your No. I tip is bank online. Some people are afraid to do but you say it's something smart.
W: Yeah, it is very safe. And we certainly recommend that you use your own bank's website. So go to the bank, talk to the consumer service representatives there. It's the best way to find out how safe it is and how easy...
M: And how much time do you think you could save, Carolyn, by doing that?
W: If you're making transfers, or checking your statements, you can save up to an hour.
M: The second tip is online grocers. Now, that's really not for everyone, but you actually go grocery shopping online.
W: That's exactly what you do. If you are the type of person that wants to read every label and look at every piece of fruit's probably not for you. But if you wanna give up a little control, you can definitely save some time.
M: And what's the good strategy if you decide to shop online?
W: What I would suggest is do the staples online.
M: What do they include?
W: The brands that you use all the time, the paper products, the cleaning products, the cereals -- get them online and go to the store for the meat, the produce.
M: That's enlightening.
(20)
A.Set up your own website.
B.Consult the bank's representatives.
C.Try by making transfers.
D.Cheek your statements.
第3题
A、To use privacy controls.
B、To protect the password.
C、Don't meet strangers you've met online.
D、To read unsolicited advertising e-mail.
第4题
W: Good morning, Hoda. Nice to be here!
M: Your No. I tip is bank online. Some people are afraid to do but you say it's something smart.
W: Yeah, it is very safe. And we certainly recommend that you use your own bank's website. So go to the bank, talk to the consumer service representatives there. It's the best way to find out how safe it is and how easy...
M: And how much time do you think you could save, Carolyn, by doing that?
W: If you're making transfers, or checking your statements, you can save up to an hour.
M: The second tip is online grocers. Now, that's really not for everyone, but you actually go grocery shopping online.
W: That's exactly what you do. If you are the type of person that wants to read every label and look at every piece of fruit's probably not for you. But if you wanna give up a little control, you can definitely save some time.
M: And what's the good strategy if you decide to shop online?
W: What I would suggest is do the staples online.
M: What do they include?
W: The brands that you use all the time, the paper products, the cleaning products, the cereals -- get them online and go to the store for the meat, the produce.
M: That's enlightening.
(20)
A.Set up your own website.
B.Consult the bank's representatives.
C.Try by making transfers.
D.Cheek your statements.
第5题
A.the insiders who informs the police of helpful tips
B.the technical support offered by the websites
C.the large group of users of the social websites
D.the students" casualness on releasing information online
第6题
A、By saying “In today’s lecture, we will talk about online education".
B、By saying “Today, I want to talk about online education".
C、By saying "Today, my topic is online education".
D、By saying "Today, what I am going to cover is online education".
第7题
W: Good morning,Hoda.Nice to be here!
M:Your No. 1 tip is bank online.Some people are afraid to do it, but you say it's something smart.
W: Yeah,it is very safe.And we certainly recommend that you use your own bank's website.So go to the bank,talk to the consumer service representatives there.It's the best way to find out how safe it is and how easy...
M: And how much time do you think you could save,Carolyn,by doing that?
W: If you're making transfers,or checking your statements,you can save up to an hour.
M: The second tip is online grocers.Now,that's really not for everyone,but you actually go grocery shopping online.
W: That's exactly what you do.If you are the type of person that wants to read every label and look at every piece of fruit,it's probably not for you.But if you wanna give up a little control,you can definitely save some time.
M: And what's the good strategy if you decide to shop online?
W: What I would suggest is do the staples online.
M: What do they include?
W: The brands that you use a11 the time,the paper products. the cleaning products,the cereals get them online and go to the store for the meat in the produce,
M: That's enlightening.
(20)
A.Set up your own website.
B.Consult the bank's representatives.
C.Try by making transfers.
D.Check your statements.
第8题
M: I've always been fascinated with the power of online content and web sites to tell an organization's story to the market. My background is with online news companies. I worked at Knight-Ridder and NewsEdge, by the way. There had been many books written on ' how to create a web site' but all were focused on either the technology aspects, or the design aspects,for instance, logos, colors and so on. I wanted to write about the content of sites-the editorial aspects.
F: For our audience, can you talk about how they can make their web site more ' action' oriented for their visitors?
M: First, it is critical to know your goals for the site and to build a site around those goals. If you want to sell a product, identify who the target market is and why they should buy it. Next, one of the most important aspects is to write for your buyers. Most sites are egotistical and they fail to deliver what buyers want. If you are selling a product, don't organize the site around 'prod uct A','product B', and so on. If people don't know your business, they won't care about your products. Instead, figure out how to organize into pages for buyers. That might be based on their problems.
F: You reveal in your book the true importance of delivering great content, are there tips for making certain that any site delivers this?
M: The best content brands your business as a leader. Don't sell too hard. Instead, show you are an organization to do business with. For example, if you run a catering business, you might be tempted to create a site about your "product" and include various menus and pricing and so on. Instead, how about offering content that helps people who might hire a caterer with their problems? For example, you might create a set of landing pages such as ' Ten tips for a great cocktail party' or 'Indoors or out—how to entertain in the summertime'. These sorts of things are great for search engine marketing and they brand your catering business as smart and someone who it would be a pleasure to do business with.
F: Your book also makes the insightful point about providing content about the way a company does business and how it sends a signal that says, ' We have nothing to hide', why is this so important today in doing business?
M: I always tell people to put as much content as possible on the site. Some organizations resist because they don't want to ' give away secrets to the competition'. Guess what? You competitors already know about your company. But your potential customers do not.
F: How does providing good and friendly content on your Web site level the playing field for small businesses in regard to larger organizations?
M: Every organization is equal on the Web. That is especially true of brands that are not famous already. If I find two surfboard dealers online and I need a surfboard, I will buy from the one that looks the best on the Web-best content, easiest to reach, and so on. I don't care if it is one person in a garage in Hawaii.
F: Finally, can you briefly cover three of the best practices from web marketers that our audience can apply?
M: 1. Know your goals 2. Build content for your buyers 3. Understand your sales consideration process and build content for people at each stage.
?You will hear a radio interview with David Meerman Scott, writer, consultant, conference speaker.
?For each question 23-30, mark one letter (A, B or C).
?You will hear the recording twice.
Mr. Scott has presented at industry events
A.in North America only.
B.on different continents.
C.on the Internet.
第9题
B.reserve hotel rooms online in advance
C.exchange some foreign currency
D.keep your travel documents and money secure
E.pack as light as you can
F.read a travel guide about the place
第10题
W: Good morning, Hoda. Nice to be here!
M: Your No.1 tip is bank online. Some people are afraid to do it, but you say it's something smart.
W: Yeah, it is very safe. And we certainly recommend that you use your own bank's website. So [19] go to the bank, talk to the consumer service representatives there. It's the best way to find out how safe it is and how easy...
M: And how much time do you think you could save, Carolyn, by doing that?
W: If you're making transfers, or checking your statements, you can save up to an hour.
M: The second tip is online grocers. Now, that's really not for everyone, but you actually go grocery shopping online.
W: That's exactly what you do. If you are the type of person that wants to read every label and look at every piece of fruit, it's probably not for you. [20] But if you wanna give up a little control, you can definitely save some time.
M: And what's the good strategy if you decide to shop online?
W: What I would suggest is do the staples online.
M: What do they include?
W: [21] The brands that you use all the time. the paper products, the cleaning products, the cereals-get them online and go to the store for the meat in the produce.
M: That's enlightening.
(20)
A.Set up your own website.
B.Consult the bank's representatives.
C.Try by making transfers.
D.Check your statements.
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