？Read this text taken from an article about Marketing Communications.？Choose the best sent

A．Some of them have taken the course of Art History before

B．All of them have read the entire text of the course before the class

C．Some students come from Oakland, California

D．They are less interested in the course of Art History

Ⅳ. Reading Comprehension (75 points)

Directions: There are five reading passages in this part. Each passage is followed by five questions. For each question there are four suggested answers marked A, B, C and D. Choose the best answer and blacken the corresponding letter on the answer sheet.

Passage One

Are you a good reader？ Good readers know that reading isn't just about knowing words— it's a way of thinking. Here are some tips that may be of some help.

Think before you read. Before you read the text, ask yourself the questions that why you are reading it and what you want to get from it. These will help you choose what words you need to know and what words you can skip or scan.

Think while you are reading. Can you get the meaning of the text without looking up new words in a dictionary？ A text will often give examples that may help you understand some words. For example: Many large Russian cities, such as Chelyabinsk and Irkutsk, have taken steps to protect their culture. The words "Chelyabinsk' and "Irkutsk' may be new to us, but the sentences before and after it tell us what they are.

Think after you read. What is the main idea of the text？ Is the text too easy or too hard for you？

If you practice reading and thinking in this way, you will become a better reader and you will learn better and faster.

31. This passage is probably taken from______.

A. a newspaper for general readers

B. a magazine for language teachers

C. a book for language learners

D. an advertisement for a new book

Think before you read. Before you read the text, ask yourself the questions that why you are reading it and what you want to get from it. These will help you choose what words you need to know and what words you can skip or scan.

Think while you are reading. Can you get the meaning of the text without looking up new words in a dictionary？ A text will often give examples that may help you understand some words. For example: Many large Russian cities, such as Chelyabinsk and Irkutsk, have taken steps to protect their culture. The words "Chelyabinsk' and "Irkutsk' may be new to us, but the sentences before and after it tell us what they are.

Think after you read. What is the main idea of the text？ Is the text too easy or too hard for you？

If you practice reading and thinking in this way, you will become a better reader and you will learn better and faster.

This passage is probably taken from______.

A．a newspaper for general readers

B．a magazine for language teachers

C．a book for language learners

D．an advertisement for a new book

A block may not only indicate the insertion of new information，but also the omission of matter previously shown．The text of the Notice should invariably be read carefully．The limiting lines of a block are determined for convenience of reproduction．They need not be strictly adhered to when cutting out for pasting on the chart，provided that the preceding paragraph is taken into consideration．Owing to distortion the bocks do not always fit the chart exactly．When pasting a block on a chart，therefore，care should be taken that the more important navigational features fit as closely as possible．This is best done by fitting the block while it is dry and making two or three pencil ticks round the edges for use as fitting marks after the paste is applied to the chart．

问题：

DISTORTION means that ______．

A.the change in form of the block

B.extract of in form of the block

C.the extension in form of the block

D.the increasing of the data in the block

When cutting out and pasting the block care should be used to ensure that ______．A.it be dry enough

B.pencil should be used properly

C.the limits are adhered strictly

D.the more important navigational features fit as closely as possible

The block is not used to ______ ．A.show omissions

B.provide new information

C.make corrections to the Notice

D.change the shape of the charts

The block should be ______ on the chart．A.pasted

B.drawn by pencil

C.fitted

D.put

Part A

Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)

Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.

It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.

We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. "So few authors have brains enough or literary gift enough to keep their own end up in journalism , " Newman wrote, " that I am tempted to define ' journalism as ' a term of contempt applied by writers who are not read to writers who are'.

Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England's foremost classical-music critics, and a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.

Is there any chance that Cardus's criticism will enjoy a revival？ The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.

It is indicated in Paragraphs 1 and 2 that ______.

A．arts criticism has disappeared from big-city newspapers.

B．English-language newspapers used to carry more arts reviews.

C．high-quality newspapers retain a large body of readers.

D．young readers doubt the suitability of criticism on dailies.

Students' Evaluation of Classroom Teaching

For the past two years, I have been working on students' evaluation of classroom teaching. I have kept a record of informal conversations(51)some 300 students from at least twenty--one colleges and universities. The students were generally(52)and direct in their comments(53)how course work could be better(54). Most of their remarks were kindly taken --with tolerance rather than bitterness--and frequently were softened by the(55) that the students were speaking(56)some, not all, instructors. Nevertheless,(57)the following suggestions and comments indicate, students feel dissatisfied with things--as--they --are in the classroom.

Professors should be(58)from reading lecture notes. "It makes their(59)monotonous(单调的)."

If they are going to read, why not(60)out copies of the lecture？ Then we shouldn't need to go to class. Professors should(61)repeating in lectures material that is in the textbook."(62)we've read the material, we want to(63)it or hear it elaborated on, not repeated." "A lot of students hate to buy a(64)text that the professor has written(65)to have his lectures repeat it. '

A．counting

B．covering

C．figuring

D．involving

？Read the text below about a management training course．

？In most of the lines(41-52)there is one extra word．It is either grammatically incorrect or does not fin with the sense of the text．Some lines，however，are correct．

？If a line is correct，write CORRECT on your Answer Sheet．

？If there is an extra word in the Iine，write the extra word in CAPITAL LETTERS on your Answer Sheet

Managing-the human side of many enterprise-today calls for top-level talents in

42．self-management and the management of others and this type course offers the inside

43．track to gaining skills which needed to achieve outstanding effectiveness．It is designed

44．for executives at all levels，to strengthen core skills in the areas of management

45．and communication skills．By the end of the course，individuals will have been taken a

46．major step forward in their ability to achieve truly excellent levels of performance，

47．from themselves and others．To maintain a high level of stimulation throughout course，

48．a variety of learning methods will be employed．These include formal lectures．

49．team exercises and case studies All will be carefully managed to ensure you that

50．learning is developed through relating to each one individual’S own work experiences．

51 In order to ensure that each participant derives the maximum of benefit from

52 the course，numbers are l imited to 15．So don't delay-book your place now！

(41)

？Read this text about planning for exhibitions.

？Choose the best sentence from A to G to fill each of the blanks.

？For each blank (8-12) mark one letter (A-G) on your Answer Sheet.

？Do not mark any letter twice.

Tips for Attending a Trade Fair

A trade fair is an excellent way of generating new business for companies both large and small, and offers many advantages, such as obtaining sales leads, competitor intelligence, and learning more about industry development and trends. A trade fair should be seen as an integral element of an overall sales and marketing campaign. Companies that fail to plan their participation carefully could find exhibiting costly and unproductive A number of fundamental decisions should be taken in advance.

？A standing manager should be appointed from the start.

？If a new product launch is planned, for example, a good-sized demonstration area is needed with facilities for taking and following up leads.

？Forward planning of budgets is essential. (8)

A trade fair is an ideal and highly effective platform. for new product launches. (9) Make sure that you plan to use your exhibition as a focus for presenting something new either about your products/services or your company and ensure that you publicise any newsworthy information to maximize interests.

Trade journals are keen to publicize new products and services, and often compile special preview issues prior to an exhibition. (10)

(11) The guides produced by some exhibitions offer detailed information on all promotional opportunities around the show.

Michael Hanks, Marketing Director of ADC Exhibitions says: "We realize how vital it is for exhibiting companies to plan ahead of an exhibition. We do our utmost to encourage our exhibitors to maximize on their participation in an event. (12) "

A. Lead times for publications can be anything from 6 to 24 weeks before publication and it is essential that details are sent in time.

B. Meetings on pre-show activities should be held to ensure all personnel are clear about recent developments.

C. Research by the Exhibition Marketing Group shows that 61% of visitors are attracted to exhibitions by new products and technology.

D. The costs of exhibition space, transportation, and other related issues need to be considered well in advance.

E. The success of any show is greatly influenced by the way exhibitors market themselves.

F. A number of exhibition organizations also provide free guides and services.

G. A number of fundamental decisions should be taken in advance.

(8)

Part A

Directions: Read the following four texts. Answer the questions below each text by choosing A, B, C or D. (40 points)

Of all the changes that have taken place in English-language newspapers during the past quarter-century, perhaps the most far-reaching has been the inexorable decline in the scope and seriousness of their arts coverage.

It is difficult to the point of impossibility for the average reader under the age of forty to imagine a time when high-quality arts criticism could be found in most big-city newspapers. Yet a considerable number of the most significant collections of criticism published in the 20th century consisted in large part of newspaper reviews. To read such books today is to marvel at the fact that their learned contents were once deemed suitable for publication in general-circulation dailies.

We are even farther removed from the unfocused newspaper reviews published in England between the turn of the 20th century and the eve of World War II, at a time when newsprint was dirt-cheap and stylish arts criticism was considered an ornament to the publications in which it appeared. In those far-off days, it was taken for granted that the critics of major papers would write in detail and at length about the events they covered. Theirs was a serious business, and even those reviewers who wore their learning lightly, like George Bernard Shaw and Ernest Newman, could be trusted to know what they were about. These men believed in journalism as a calling, and were proud to be published in the daily press. "So few authors have brains enough or literary gift enough to keep their own end up in journalism , " Newman wrote, " that I am tempted to define ' journalism as ' a term of contempt applied by writers who are not read to writers who are'.

Unfortunately, these critics are virtually forgotten. Neville Cardus, who wrote for the Manchester Guardian from 1917 until shortly before his death in 1975, is now known solely as a writer of essays on the game of cricket. During his lifetime, though, he was also one of England's foremost classical-music critics, and a stylist so widely admired that his Autobiography (1947) became a best-seller. He was knighted in 1967, the first music critic to be so honored. Yet only one of his books is now in print, and his vast body of writings on music is unknown save to specialists.

Is there any chance that Cardus's criticism will enjoy a revival？ The prospect seems remote. Journalistic tastes had changed long before his death, and postmodern readers have little use for the richly upholstered Vicwardian prose in which he specialized. Moreover, the amateur tradition in music criticism has been in headlong retreat.

It is indicated in Paragraphs 1 and 2 that ______.

A．arts criticism has disappeared from big-city newspapers.

B．English-language newspapers used to carry more arts reviews.

C．high-quality newspapers retain a large body of readers.

D．young readers doubt the suitability of criticism on dailies.

— Read the text on the opposite page about running meetings.

— In most of the lines 34 - 45 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.

— If a line is correct, write CORRECT on your Answer Sheet.

— If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.

— The exercise begins with two examples, (0) and (00).

MAKE SURE YOUR MEETINGS RUN SMOOTHLY

A well run meeting can achieve much, but a badly run meeting is unlikely

to achieve anything, and indeed may damage on an important project's

34 progress. Meetings should create a sense of the harmony, but they can

35 cause confusion. In normal circumstances, so meetings should be planned

36 well in advance, both in terms of who will attend it and what will be discussed.

37 Overcrowded meetings suggest managers lack their self-confidence and

38 mean there will be too much of discussion on every minor point. The only

39 points that should be discussed are those that require a decision. If you need

40 your staff to update you on something, ask them to send information you

41 can read in your own time. Before a meeting starts, establish for the finishing

42 time, and stick to it. If you let one only meeting run over, then all your meetings

43 will. Make sure the purpose of the meeting is clear there to all concerned, so

44 that everyone stays as focused. Coffee breaks should be regular, and taken

45 away from the table, to maintain energy and concentration at optimum levels.

材料：

A block may not only indicate the insertion of new information，but also the omission of matter previously shown．The text of the Notice should invariably be read carefully．The limiting lines of a block are determined for convenience of reproduction．They need not be strictly adhered to when cutting out for pasting on the chart，provided that the preceding paragraph is taken into consideration．Owing to distortion the bocks do not always fit the chart exactly．When pasting a block on a chart，therefore，care should be taken that the more important navigational features fit as closely as possible．This is best done by fitting the block while it is dry and making two or three pencil ticks round the edges for use as fitting marks after the paste is applied to the chart．

问题：

DISTORTION means that ______．

A.the change in form of the block

B.extract of in form of the block

C.the extension in form of the block

D.the increasing of the data in the block

When cutting out and pasting the block care should be used to ensure that ______．A.it be dry enough

B.pencil should be used properly

C.the limits are adhered strictly

D.the more important navigational features fit as closely as possible

The block is not used to ______ ．A.show omissions

B.provide new information

C.make corrections to the Notice

D.change the shape of the charts

The block should be ______ on the chart．A.pasted

B.drawn by pencil

C.fitted

D.put

请帮忙给出每个问题的正确答案和分析，谢谢！