(16)
第1题
of them broke down and that cause some long delays, especially for the distribution department, I'm told. I had to get new parts and work right through the night to get the machine working again.
(14)
第2题
subsidiary of a larger corporation. The Chairman of the corporation is visiting your company next week.
&8226;Write a memo to all your staff:
&8226;informing them of the visit
&8226;telling them why the visitor is coming
&8226;telling them when he will arrive and asking them to be at the welcome reception for him.
&8226;Write 40-50 words.
第3题
&8226;Read the text below about customer loyalty.
&8226;In most of the lines 34-45, there is one extra word. It is either grammatically incorrect or does not fit in with the sense of the text. Some lines, however, are correct.
&8226;If a line is correct, write CORRECT on your Answer Sheet.
&8226;If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
Increasing Customer Loyalty
Customers are not revolutionaries. They are attracted to the certainty of knowing that
what they buy it will be good value for money or will perform. a particular task effectively.
34. They are cautious but their loyalty, without once achieved, is the key to business success.
35. Brands can help to create customer loyalty by providing us a signpost to certainty and
36. safety. Ideally, when a customer sees a product, it leads to a range of positive thoughts
37. so that the product is bought. Unfortunately, only a small number of products have
38. reached to this level. While everyone in business is aware of the need to attract and
39. retain customers, that they often overlook the second, more important, half of the
40. equation. In the excitement of beating against the competition and securing orders,
41. managers often fail to ensure that the customer remains a customer. It has been
42. estimated that since the average company loses between 10 and 30% of its customers
43. every year and this only recently have organisations started to wake up to these lost
44. opportunities and to calculate the financial implications. Established customers often buy
45. lot more and, and in addition, they may also provide free word-of-mouth advertising.
(34)
第5题
Manager of your company, you wish to write a letter of congratuIatiOns to James:
?stating the purpose of your letter.
?thanking him for his contributions and loyalty.
?giving him your good wishes.
?Write 40-50 words.
?Write on the opposite page.
第6题
because it is effective in keeping slime, and reducing fat. Recently, the product has begun to go into the international market, especially the Asian countries such as China and Japan. I hope the sales are as good as home.
(22)
第8题
?Look at the sentences below and the following job advertisements.
?Which job does each sentence (1-7) refer to?
?For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.
?You will need to use some of these letters more than once.
A
You will be in charge of our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.
B
You will be based at our headquarters in London. You will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women's fashion and will hold a degree in design with a business studies component.
C
You will be head of the legal office, and your work will include managing the office IT network, typing reports, maintaining diary and supervising another staff member. You will need good organizing skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essential.
D
You will be dealing with budgetary planning, contract negotiations, local marketing and effective administration. You will communicate constantly with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.
You will be responsible for operating a computer system.
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