请根据短文内容,回答题。
Public Relations
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.<br>
Publicity then is part of public relations when it is initiated by the finn, usually in the__________(51) of press releases or press conferences. Since public relations involves communications with stockholders, financial analysts, government officials, and other noncustomer groups, it is usually__________ (52) outside the marketing department, perhaps as a staff department or outside consulting firm reporting to top management. This organizational placement can be a__________ (53) because the public relations department or consultant will likely not be in tune with marketing efforts. Poor communication and no coordination may be the __________(54). Although the basic purpose of public relations is to provide positive influence __________(55) the public image, this influence generally may be less than __________(56) provided by the other components of the public image mix.<br>
Publicity may be in the form. of news releases that have __________(57) overtones for the company initiated by the public relations department. Publicity on the other__________(58) should not be divorced from the department marketing as it can__________ (59) a useful adjunct to the regular advertising. __________(60), not all publicity is initiated by the firm; some can__________ (61) from an unfavorable press as a reaction to certain actions or lack of__________ (62) that are controversial or even downright ill-advised.<br>
The __________(63) we wish to emphasize is that a firm is deluding itself if it thinks its public relations function, whether within the company or an outside firm, can take __________(64)of public image problems and opportunities. Many factors impact on the public image. Many of these have to do with the way the__________ (65) does business, such as its product quality, the servicing and handling of complaints, etc.
__________ 查看材料
A.matter
B.form
C.system
D.direction
第1题
根据下面短文内容,回答题。
Child Consultants
____________ 查看材料
A.sentence
B.word
C.answer
D.question
第2题
根据下面短文内容,回答题。
Teaching and Learning
_____________ 查看材料
A.careful
B.happy
C.familiar
D.pleased
第3题
根据下面短文内容,回答题。
Public Relations
__________ 查看材料
A.matter
B.form
C.system
D.direction
第4题
根据下面短文内容,回答题。
The Race into Space
Dennis Tito was the first tourist in space. 查看材料
A.Right
B.Wrong
C.Not mentioned
第5题
根据下面短文内容,回答题。
The Value of Tears
The word "film" in Paragraph 1 is closest in meaning to __________. 查看材料
A.door
B.point
C.coat
D.level
第6题
根据下面短文内容,回答题。
Across the Desert
The Sahara Desert is not fit for people to live in because of its __________. 查看材料
A.extreme weather
B.remoteness
C.vastness
D.salty water
第7题
根据下面短文内容,回答题。
Kicking the Habit
Boys usually develop bad habits when they are very young. 查看材料
A.Right
B.Wrong
C.Not mentioned
第8题
根据下面短文内容,回答题。
The Most Wonderful Islands
Some Dutch engineers are experienced in reclaiming land from the sea. 查看材料
A.Right
B.Wrong
C.Not mentioned
第9题
根据下面短文内容,回答题。
Approaches to Understanding Intelligences
What is the main idea of this passage? 查看材料
A.How to understand intelligence.
B.The importance of intelligence.
C.The development of intelligence tests.
D.How to become intelligent.
第10题
根据下面短文内容,回答题。
Operation Migration
Whooping cranes migrate in winter to__________. 查看材料
A.find warmth and food
B.raise baby whooping cranes
C.get human help
D.lay eggs
第11题
根据下面短文内容,回答题。
The Storyteller
Paragraph 1 __________ 查看材料
A.Inspirations for his movies
B.The trouble of making movies
C.A funny man
D.Getting into the movie business
E.Telling stories to make friends
F.An aim of life
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