In the business world today, Coca-Cola, a little more than a century old itself, stands out as the most successful product in the history of commerce.People on every continent, in almost every country of the world, are familiar with the name and taste of this world-famous soft drink.
Coca-Cola was born in Atlanta on May 8, 1886, when Dr.John Styth Pemberton produced the syrup, a pharmacist named, according to legend, in a brass pot in his backyard.When, by accident or design, carbonated water was added to the syrup, it produced a drink that was declared “delicious and refreshing.”
The trademark “Coca-Cola” was registered in the U.S.Patent Office on January 31, 1893.Through clever advertising the demand for the product grew by leaps and bounds.One great leap forward came in 1894, when Joseph Biedenharn of Vicksburg, Mississippi, impressed with the demand for the drink at his soda fountain, installed bottling machinery and began to sell cases of Coca-Cola to plantations and lumber camps up and down the Missippi River.Today, the Coca-Cola bottling system is the largest, most widespread production and distribution, net-work in the world.In 1916 the uniquely shaped bottle, designed by a glass company in Terre Huate, Indiana, was developed to protect Coca-Cola from imitations.
In the1920s Coca-cola pioneered in producing “six-packs,” cardboard cartons that held six bottles of the drink.In 1929 a distinctively shaped fountain glass became standard and helped to advertise the popularity of the drink.
The international growth of Coca-Cola began in 1900, when a son of the company’s founder took a jug of syrup with him on a vacation to England.The same year Coca-Cola traveled to Cuba and Puerto Rico, where bottling operations soon began, as they did in Panama, the Philippines, and Guam.The first bottling company on the European continent began operation in France in 1920.
Coca-Cola and the Olympics began their association in the summer of 1928, when an American freighter arrived in Amsterdam carrying the United States Olympic team and 1 000 cases of Coca-Cola.Forty thousand spectators filled the stadium to witness two firsts: the first lighting of the Olympic flame and the first sale of Coke at an Olympiad.
Many people outside the United States had their first taste of Coca-Cola during World War Ⅱ, when 64 bottling plants were shipped abroad (the first being in Algiers) to provide more than 5 billion bottles of Coke for American service personnel in Europe and the Pacific.In the next 20 years the number of countries with bottling operations nearly doubled.
The worldwide appeal of Coca-Cola was dramatically displayed in 1971, when young people from around the world gathered on a hilltop in Italy to sing “I’d like to buy the world a Coke”—presenting a unifying global spirit.
In 1976 the well-known advertising slogan “The Pause That Refreshes” (which first appeared in THE SATURDAY EVENING POST in 1929) was joined by a new slogan: “Coke Adds Life.” A few years later “Have a Coke and a Smile” was added, and in 1982 the theme “Coke is it !” was launched around the world, followed by “Can’t Beat the Feeling” in the late 1980s, and “Can’t Beat the Real Thing” in the early 1990s.
“The Pause That Refreshes” has come a long way in 109 years.
31.What did Dr.John Styth Pemberton do before he made the “delicious and refreshing” drink?
A.He was a soft-drink dealer.
B.He was an alcohol dealer.
C.He was a physician.
D.He was a pharmaceutical chemist.
32.The demand for the product grew through clever advertising.
A.very rapidly B.steadily
C.slowly D.unsteadily
33.Which of the following is NOT true?
A.Each cardboard carton can hold six bottles of the drink.
B.T he growth of Coca-Cola began in 1900.
C.In France, the first bottling company on the European continent began operation.
D.The Olympics and Coca-Cola associated with each other in the summer of 1928.
34.When did the number of countries with bottling operations nearly double?
A.1920’s B.1940’s C.1960’s D.1980’s
35.Which of the following slogans did not make their first appearance in the 1980’s?
A.“Coke is it !”
B.“Coke Adds Life.”
C.“Can’t Beat the Feeling.”
D.“Have a Coke and a Smile.”
第1题
After observing the demonstration closely, one of the officials remarked bluntly, "It's a fascinating demonstration, young man, but just what practical application will come of this?"
"I don't know," replied Faraday, "but I do know that 100 years from now you'll be taxing them."
From the demonstration of a principle to the marketing of products derived from that principle is often a long, involved series of steps. The speed and effectiveness with which these steps are taken are closely related to the history of management, the art of getting things done. Just as management applies to the wonders that have evolved from Faraday and other inventors, so it applied some 4,000 years ago to the workings of the great Egyptian and Mesopotamian import and export firms...to Hannibal's remarkable feat of crossing the Alps in 218 B.C. with 90,000 foot soldiers, 12,000 horsemen and a "conveyor belt" of 40 elephants...or to the early Christian Church, with its world-shaking concepts of individual freedom and equality.
These ancient innovators were deeply involved in the problems of authority, division of labor, discipline, unity of command, clarity of direction and the other basic factors that are so meaningful to management today. But the real impetus to management as an emerging profession was the Industrial Revolution. Originating in 18th-century England, it was triggered by a series of classic inventions and new processes, among them John Kay's Flying Shuttle in 1733, James Hargreaves' Spinning Jenny in 1770, Samuel Crompton's Mule Spinner in 1779 and Edmund Cartwright's Power Loom in 1785.
The anecdote about Michael Faraday indicates that ______.
A.politicians tax everything
B.people are skeptical about the value of pure research
C.taxes are uppermost in scientists' minds
D.government should support scientists
第2题
After observing the demonstrations closely, one of the officials remarked bluntly, "It's a fascinating demonstration, young man, but just what practical application will come of this?"
"I don't know," replied Faraday, "but I do know that 100 years from now you'll be taxing them. "
From the demonstration of a principle to the marketing of products derived from that principle is often a long, involved series of steps. The speed and effectiveness with which these steps are taken are closely related to the history of management, the art of getting things done. Just as management applies to the wonders that have evolved from Faraday and other inventors, so it applied some 4, 000 years ago to the workings of the great Egyptian and Mesopotamian import and export firms ... to Hannibal's remarkable feat of crossing the Alps in 218 B.C.with 90, 000 foot soldiers, 12, 000 horsemen and a "conveyor belt" of 40 elephants ... or to the early Christian Church, with its world-shaking concepts of individual freedom and equality.
These ancient innovators were deeply involved in the problems of authority, division of labor, discipline, unity of command, clarity of direction and the other basic factors that are so meaningful to management today. But the real impetus to management as an emerging profession was the Industrial Revolution. Originating in 18-century England, it was triggered by a series of classic inventions and new processes, among them John Kay's Flying Shuttle in 1733, James Hargreaves' Spinning Jenny in 1770, Samuel Crompton's Mule Spinner in 1779 and Edmund Cartwright's Power Loom in 1785.
The anecdote about Michael Faraday indicates that______.
A.politicians tax everything
B.people are skeptical about the values of pure research
C.government should support scientists
D.he was rejected by his government
第3题
A.Microsoft's evolution to the post PC era has been a fascination of this blog for several years now as the company's once flagship Windows becomes irrelevant in a world dominated by smart phones and tablet computers.
B.The launch of Windows 8 and the Surface tablet were the great hope for the company, but it appears the business model that built Microsoft into one of the world’s biggest companies is doomed. Microsoft is shifting to the post-PC era where Windows has little role.
C.WordPerfect was horribly, horribly wrong in judging the market.
D.Computer was capable of thinking by itself.
第4题
A.better than
B.more than
C.other than
D.rather than
第6题
A. counted
B. expected
C. felt
D. waited
第8题
2 Reclaiming the school day for academic instruction and escaping the time-bound traditions of education are vital steps in the school-reform. process, says a report released today by the National Education Commission on Time and Learning.
3 The commission's report, titled "Prisoners of Time," calls the fixed clock and calendar in American education a "fundamental design flaw" in desperate need of change. "Time should serve children instead of children serving time," the report says.
4 The two-year commission found that holding American students to "world-class standards" will require more time for classroom instruction. "We have been asking the impossible of our students—that they learn as much as their foreign peers while spending half as much time in core academic subjects," it states.
5 The commission compared the relationships between time and learning in Japan, Germany, and the United States and found that American students receive less than half the basic academic instruction that Japanese and German students are provided. On average, American students can earn a high school diploma if they spend only 41 percent of their school time on academics, says the report.
6 American students spend an average of three hours a day on "core" academics such as English, math, science, and history, the commission found. Their report recommends offering a minimum of 5.5 hours of academics every school day.
7 The nine-member commission also recommends lengthening the school day beyond the traditional six hours.
8 "If schools want to continue offering important activities outside the academic core, as well as serving as a hub for family and community services, they should keep school doors open longer each day and each year," says John Hodge Jones, superintendent of schools in Murfreesbor, Tenn. and chairman of the commission.
9 The typical school year in American public schools is 180 days. Eleven states allow school years of 175 days or less, and only one state requires more than 180 days.
10 "For over a decade, education reform. advocates have been working feverishly to improve our schools," says Milton Goldberg, executive director of the commission. "But... if reform. is to truly take hold, the six-hour, 180-day school year should be relegated to museums as an exhibit from our education past."
The report issued by the National Education Commission on Time and Learning found that____________.
A.Japanese students study twice as much as U.S. students
B.U.S. high schools skimp on basic courses
C.German students spend 5.5 hours on academics daily
D.U.S. students are incomparable
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