Color flags and balloons ___ the attraction of the festival.

A.put on

B.added to

C.put for

D.added

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We must get there by all ____ before he has a chance to break the news to her.

A)methods

B)measures

C)means

D)mysteries

Communication Failure  The meaning of “communicati

Communication Failure

The meaning of “communication” goes a lot deeper than people often think. Communication is about conceiving, sending, receiving, and interpreting messages as well as confirming reception of these messages. A failure at any point in this chain can result in ineffective communication.

Ineffective communication can be disastrous. There is a famous story of a British Army Commander who sent the message “Send reinforcements, we're going to advance.” back to his Command Center, through a long chain of subordinates. When the message finally reached the Command Center, it had “mutated” to become -- “Send three and four-pence, we're going to a dance.” The reinforcements never arrived.

You can demonstrate this same principle, albeit on a less dramatic scale, by trying to play Chinese Whispers with more than 20 people. It is highly unlikely the same message you started with will be the one you end with.

In a business, there are three main types of communication failure. Each has its own indicative signs.

?The first type is known as allocative failure. This occurs when a firm is not gathering enough intelligence about its market or (most often), the information is not reaching the right points. The firm will not be allocating resources in step with the shifts in demand. If demand is rising but the firm is suffering from allocative communication failure, then stocks will fall and there will be understaffing. If the inverse happens, there will be a surplus of stocks and overstaffing.

?The second type is executive failure, where communication to trigger specific events/actions is either late, lacking or in error. The symptoms of this are a general loss of direction in the company or departments, a loss of co-ordination and an increase in complaints from customers as things happen late or not at all.

?The final type is human failure. This occurs when the general culture of a business or the relationships between particular individuals or departments do not foster effective communication. This leads to alienated staff, an increase in staff turnover, an increase in absenteeism and general frustration among staff. Creativity, especially that which takes place across departmental boundaries, is likely to suffer hugely as team synergy slips.

操作提示:通过题目后的下拉选项框选择正确答案。

1. Confirming reception of the sent messages means 回答.

 A. the messages are sent to right receivers

 B. the messages are correctly understood

 C. the messages are correctly understood by right receivers

2. In the famous British Army Commander story, which step probably did NOT go wrong in the communication chain?回答

 A. Conceiving. 

 B. Sending.

 C. Receiving.

3. What is Chinese whispers?回答

 A. Who whispers in Chinese.

 B. A game to pass message around in a whisper.

 C. Chinese people who don't normally talk very loudly.

4. Allocative failure does NOT happen when 回答.

 A. the right information goes to the right place

 B. a company gathers false information

 C. the correct information is not received by the right department or person

5. According to the passage, which of the following cases does NOT belong to human failure?回答

 A. Decreasing creativity across departments.

 B. Inadequate communication between departments.

 C. Increasing customer complaints.

A JOB WITH RISKS Have you ever been to the cinema and wondered in amazement. how AMAZE

A JOB WITH RISKS

Have you ever been to the cinema and wondered in amazement. how AMAZE

film stars manage to perform. 【C1】______ acts like jumping off buildings or driving DANGER

at great speed? They don't, of course. The real 【C2】______ are usually stunt men PERFORM

or women, who can earn a very good 【C3】______ by standing in LIVE

for the stars when necessary. The work is 【C4】______ demanding and, before INCREDIBLE

qualifying for this job, they have to 【C5】______ their ability in six sports including PROOF

skiing, riding and gymnastics.

Naturally, 【C6】______ and timing are important and everything is planned down SAFE

to the 【C7】______ detail. In a scene which involves a complicated series of TINY

actions, there is no time for 【C8】______ mistakes. A stunt man or woman often CARE

has only one chance of getting things right, 【C9】______ film stars, who can LIKE

always film a scene 【C10】______ until it gains the director's approval. REPEAT

【C1】______

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MY HOME TOWN I was born in one of the the most interesting cities in Malaysia. It has a ri

MY HOME TOWN

I was born in one of the the most interesting cities in Malaysia. It has a rich, colourful history and many parts of the city have hardly changed at 【C1】______ during the last five centuries. However, nowadays, it is 【C2】______ longer the trade centre that it once 【C3】______ it is difficult to imagine that at one time its harbour 【C4】______ to be visited by over 2,000 ships a week, and that the huge warehouses along the quayside would have 【C5】______ full of spices and silks, jewels and tea.

The old city centre is small, which 【C6】______ it very easy to explore 【C7】______ foot. A river neatly divides the town, 【C8】______ only physically but in spirit too. On one side, you find a 【C9】______ many grand houses, but immediately you cross the river, you find【C10】______ in ancient Chinatown, which is where you really 【C11】______ a step back into the past.

From the earliest times, this has been the heart of the city and it's fun to wander through the colourful, noisy backstreets. As 【C12】______ as the streets that sell a wide 【C13】______ of clothes and shoes, there are also streets famous 【C14】______ high quality antiques. Unfortunately, most of the bargains disappeared many years ago. However, 【C15】______ you look around carefully, you could still come across an interesting souvenir.

【C1】______

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You see the following notice in an international magazine. Be someone famous for a day If

You see the following notice in an international magazine.

Be someone famous for a day

If you could change places for 24 hours with a famous person alive today,

who would you choose, and why?

The best article will be published in our magazine next month.

Write your article.

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It is sometimes possible to have a boat ride.

It is sometimes possible to have a boat ride.

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Things which used to be used in the House are part of the exhibition.

Things which used to be used in the House are part of the exhibition.

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The current inhabitants belong to the Highfield family.

The current inhabitants belong to the Highfield family.

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QUESTIONS 16-20For questions 16-20, mark the correct letter A-H on your answer sheet.Amy:

QUESTIONS 16-20

For questions 16-20, mark the correct letter A-H on your answer sheet.

Amy: I can't decide what subject to study at university.

Helen: 16 ______

Amy: I always do well in chemistry exams.

Helen: 17 ______

Amy: I don't agree. I don't like it. What I really enjoy studying is history.

Helen: 18 ______

Amy: Yes. They all say I should choose the subject I enjoy the most.

Helen: 19 ______

Amy: Well, Dad wants me to do business studies so I can earn a lot like you!

Helen: 20 ______

Amy: So I should choose history then!

A. I don't like history much.

B. What about your parents?

C. Of course you can. What's the problem?

D. Well, that's an interesting and useful science subject.

E. Where will you study?

F. I agree, money is quite important but I think your teachers are right.

G. Have you talked to your teachers about it?

H. Which subject are you best at?

(16)

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PART 3 &8226;You have to write a story for your English homework.&8226;Your story must hav

PART 3

&8226;You have to write a story for your English homework.

&8226;Your story must have this title:

The empey house

&8226;Write your story in about 100 words on your answer sheet.

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