There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to ______.
A.deceive customers
B.increase production
C.arouse suspicion
D.push the sale
第1题
伤口得到彻底止血的基础上______对位缝合。
A.不必缝合深层,只行皮肤
B.不必按层次
C.由深至浅,按层次将组织分别
D.以上都错
第2题
A.按组织层次由深至浅分别对位缝合
B.结扎缝线松紧适度
C.两针间距以不发生裂隙为佳
D.对营养不良或切口张力过大者,须用减张缝合
E.各层缝合组织内不宜夹杂其它组织
第3题
A.保证缝合创面或伤口的良好对合
B.缝合应按组织的解剖层次进行缝合
C.不要留残腔,防止积液、积血及感染
D.结扎缝合线的松紧度应以切口边缘紧密相接为准,应当紧一些
E.缝合的创缘距及针间距必须均匀一致
第7题
头皮裂伤,受伤24小时,应选用
A.直接缝合
B.清创后缝合
C.清创后延期缝合
D.按感染伤口处理,换药治疗
E.肉芽铺满伤口后二期缝合
第8题
头皮裂伤,受伤24小时,应选用
A.直接缝合
B.清创后缝合
C.清创后延期缝合
D.按感染伤口处理,换药治疗
E.肉芽铺满伤口后二期缝合
第10题
受伤6~8小时的战地伤口应()
A.清创及-期缝合
B.清创及延期缝合
C.清创后不予缝合
D.清创及植皮
E.按感染伤口处理
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