had been gotten only new cars, or only clothes. My father had given

hoose one of the topics from the three below and then talk for about one minute.You have one minute to prepare, your ideas. A: What is important when...? Improving the staffs performance · Training · Transfer B: What is important when...? Choosing a new career · Location · Salary C: What is important when... ? Selecting a business magazine to read · Cost · Content

0．of Bicycles：4 Period of Hirin9： (10) ________days Hirer’S Name： (11) ________ Contact N0：837845-ex．Room(12) ________ 第(9)题：

. Your secretary has selected two advertisements from the local newspaper. · Look at the advertisements below, on which you have already made some handwrittennotes. · Then, using all your notes. Write a proposal for your line manager, saying which firm you think your company should use. · Write 120-140 words.

&8226;Read the article below about the financial risks.

&8226;Choose the best sentence from the list A-G to fill each of the gaps.

&8226;For each gap (8-12), mark one letter (A-G) on your Answer Sheet.

&8226;Do not use any letter more than once.

Several types of financial risks are encountered in international marketing. The major problems include commercial, political and foreign exchange risks.

Commercial risks are handled essentially as normal credit risks encountered in everyday business. They include solvency, default, or refusal to pay bills. The major risk, (8) which can only be dealt with through consistently effective management and marketing. One unique risk encountered by the international marketer involves financial adjustments. Such risk is encountered when a controversy arises about the quality of goods delivered, a dispute over contract terms, or (9) One company, for example, shipped several hundred tons of dehydrated potatoes to a distributor in Germany. The distributor tested the shipment and declared it to be below acceptable taste and texture standards. The alternatives for the exporter were reducing the price, reselling the potatoes, or shipping them home again, each involving considerable cost.

Political risk relates to the problems of war or revolution, currency inconvertibility, expropriation or expulsion, and restriction or cancellation of import licenses. Political risk is an environmental concern for all businesses. Management information systems and effective decision-making processes are the best defenses against political risks. As many companies have discovered sometimes there is no way to avoid political risk, (10) .

Exchange-rate fluctuations inevitably cause problems, but for many years, most firms could take protective action to minimize their unfavourable effects. Floating exchange rates of the world's major currencies have forced all marketers (11) . International Business Machine Corporation, for example, reported that exchange losses resulted in a dramatic 21.6 percent drop in their earnings in the third quarter of 1981. (12) devaluations of major currencies were infrequent and usually could be anticipated, but exchange rate fluctuations in the float system are daily affairs.

A．Before rates were permitted to float

B．commercial, political and foreign exchange risks.

C．so marketers must be prepared to assume them or give up doing business in a particular market

D．Corporation can take some measure to avoid financial risks.

E．however, is competition

F．any other disagreement over which payment is withheld

G．to be especially aware of exchange-rate fluctuations and the need to compensate for them in their financial planning

(8)

League's Most Valuable Player in 1974. He earned $1.1 million for appearing in the infomercials.

Dallas-based media conglomerate Belo Corp. (NYSE. BLC) said

Wednesday that it would cut off 250 jobs, mostly at its flagship 【S1】______

newspaper The Dallas Morning News.

The company also announced that an investigation of circulation

of practices at The Morning News found no evidence of improper activity 【S2】______

on the part of the current senior executives of The Dallas Morning 【S3】______

News or on the part of Belo Corp. executives.

Belo said flat revenue since 2001 in the Dallas=Fort Worth area which 【S4】______

made changes in the expense structures of The Morning News and 【S5】______

WFAA-TV, with Belo's ABC affiliate in the Dallas/Fort Worth market, 【S6】______

necessary. The cuts are expected to take place by Nov. 1.

Belo disclosed Aug. 5 that The Morning News had overstated with 【S7】______

newspaper circulation by 5 percent on Sundays and 1.5 percent for

other days. Advertisers overpaid them because rates are normally 【S8】______

based on circulation.

The investigation found that the circulation overstatement at The Morning News

which resulted from an aggressive sales incentive 【S9】______

campaign that has been discontinued.

Belo said last month that it had mailed or he had personally delivered 【S10】______

19,000 checks to compensate advertisers who were overcharged

because of overstatements of circulation numbers at its flagship

newspaper. Though it also will incur $4 million in costs associated with 【S11】______

ad credits to advertisers.

The company also said it expected to cut $10 million in losses by

closing down three local cable news channels it ran with Time Warner Cable. 【S12】______

【S1】______

of artificial leather, but they are all hand-made ones and can keep your hands warm even in the severe winter. If you order in large quantity, we can give you a 20% discount.

(15)

ood is excellent for babies. It has iron added and more texture, which are needed in baby's diet. I am sure your baby will enjoy it and will develop healthy eating habits.

You will hear five short recordings.

For each recording, decide what the speaker is selling.

Write one letter( A--H)next to the number of the recording.

Do not use any letter more than once.

After you have listened once, replay each recording.

A. medicine

B. mobile phone

C. skin care products

D. bicycle

E. car

F. gloves

G. baby cereals

H. camera